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Contents

Cover Page

Contents

From the Editorial Desk

  1. Presidential Address
    Prof. Umesh Holani
  2. Smart Cities and Smart India
    Parag Agarwal
  3. Reviewing the Hotel Sector and Tourism Industry: A Critique
    Prof. Parimal H. Vyas, Neha V. Shah and Dr. Priti Nigam
  4. Impact of Marketing-Mix on Rural Consumers in Respect of FMCG
    Prof. R.C. Mishra and Rizwana Ansari
  5. Customer Satisfaction: An Empirical Study of RTDC Hotels in Rajasthan
    Monika Laul and Pradeep Kumar
  6. Supply Chain Management and Customer Relationship Management: An Integrated Approach
    Dr. Mukesh Jain and Akansha Jain
  7. Role of Social Media Sites on Consumer Buying Behaviour in Jaipur
    Kuldeep Sharma and Dr. Meera Mathur
  8. A Study of Customer Satisfaction Regarding the Quality of Branded Washing Machines
    Dr. Krati Saxena
  9. Traditional and Modern Retail Outlets in India: A Comparative Study of Haats and Hyper-markets
    Dr. Tapasya Julka Malhotra and Swati Vaid Chaturved
  10. Impact of Advertising on Women
    Dr. Achlesha Anand
  11. Service Branding Satisfaction in Banks: A Comparative Analysis of IDBI Bank Ltd. and ICICI     Bank Ltd.
    Bhawana Deban
  12. A Comparative Study of Impact of Transformational and Transactional Leadership on Employee Engagement among Indian Academicians
    RomitaKhurana, V.K.Singh and Shalu Khandelwal
  13.  Soft Skills Development-Consequential to Entry Level Employment 
    Shweta Jain and Dr. Lokesh Arora
  14.  Engaging Employees in Employee Engagement Interventions – Challenge in Hospitality Industry
     Aishwarya Gopakumar, Dara Samuel Wesly, and Sonali Sharma
  15.  Industrial Disputes Act, 1947: Time for a Relook 
    Jyoti Priyadarshini Shrivastav and Dr. A.K. Sarkar
  16. A Comparative Analysis of Quality of Work Life and Job Performance: A survey of Employees of Bank of Baroda and HDFC Bank
     Dr. Madhusudhan Sharma and Himanshu Shekhawat
  17. Building Corporate Image through Corporate Governance in Indian Banking Industry
     Nidhi Pallava Rathore
  18. Employee Satisfaction and Organisation Image in Hotel: A Study of Ramada Group
    Anurag Sharma
  19. Economic Growth with Sustainability–Towards Betterment in Society and Businesses
    Dr. Pranav Parijat and ShilpiBagga
  20. Triple Bottom Line: An Innovative Initiative towards Sustainability
     Dr. Prerna Jain and Anurodh Godha
  21. Cost Leadership Strategies
     Dr. Pradeep Sharma
  22. Pre- nationalization & Post Nationalization Investment Pattern of LIC
    M.S. Peerzada and Dr. Lokesh Arora
  23. Role of Private Sector in Higher Education
    Dr. Durgesh Batra
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