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Contents

Cover Page

Contents

Editorial Desk

  1. Internet of Things (IoT):Featuring Sustainable Future
    Raji Unni and Dr. Rashmy Nair
  2. Effect of Demographic on Integrated Marketing Communication Practices of Selected Telecom Companies of Rajasthan
    Dr. Tanuja Singh, Dr. Farheen, and Prof.(Dr.) Karunesh Saxena
  3. Influence of Online Cause Related Marketing Campaigns on Purchase Intention of Young Consumers
    Mr. Vivek Aggarwal and Prof. (Dr.) Vinod Kumar Singh
  4. An Analytical Study of The Festering Twin Balance Sheet Problem and Its Impact
    Mr. Prabhakar Pudari
  5. A Pragmatic Analysis of Digital Marketing on Dental Practice
    Dr. Mukesh Jain and Ms. Komal Yadav
  6. Leveraging Internal Social Media Platforms to Drive Faculty Engagement among Millennials in Higher Education Institutions
    Ms. Ritu Maheshwari, Ms. Shreya Singhvi and Dr. Meera Mathur
  7. Risk and Return Relationship in Indian Stock Market with Special Reference to Indian Banking Sector
    Mr. Mobin Anwar and Dr. Sanjay Kumar
  8. Factors Affecting the Purchase of Mobile Phone: A Theoretical Study
    Dr. Durgesh Batra and Dr. Himanshu Shekhawat
  9. A Study on the Factor Determinant and Their Effect on Consumer Behavior (In Reference to Two Wheeler Automobile Industry)
    Ravi Gupta and Dr. Satish C. Sharma
  10. Green Entrepreneurship: Strengthening Indian Economy by Innovating the Future
    Ms. Asha Mamraj Sharma
  11. Carpet Packaging: As A Tool for Branding and Enhancing Durability: A Case Study of Jaipur Rugs Private Limited, Jaipur
    Ms. Swati Chaturvedi
  12. A Study on Perception of Officers of Business Organizations and Tax Experts Regarding the Impact of GST on Various Parameters
    Dr. Preeti Yadav and Dr. Jeet Singh
  13. Role of Youth Towards Realization of Sustainable Development Goals in India
    Dr. Tripti Vijaywargia
  14. An Investigation on the Relationship between Empowerment and Organizational Commitment (A Case Study of the Employees of IT Industry in NCR-Region)
    Dr. Vandana Singh
  15. Awareness and Quality in Higher Education: A Study Based on Students Review
    Ms. Sujata Biyani, Dr. Pawan Patodia and Mr. Lokesh Agarwal
  16. Digital India – A New Sunrise in Indian Economy
    Mr. Padam Bhushan
  17. Impact of Generations of Workforce at Workplace
    Dr. Urvashi Sharma and Dr. Sohan Lal
  18. History and Development of Management Databases
    Dr. Vineeta Chauhan
  19. A Study of Anti-profiteering Rules under GST
    Dr. Shivraj Singh
  20. Cashless Economy of India: Challenges and Prospects
    Dr. Swati Sharma
  21. Impact of Globalization on Indian Rural Markets
    Dr. Ragini Sharma
  22. NPA of Public and Private Banks: A Comparative Study
    Dr. Sakshi Arora and Kritika Goyal
  23. Impact of Industrial Disputes on Economic Life of Country
    Dr. Varsha Tiwari Vyas
  24. A Study of Physical and Organizational Infrastructure of Rajasthan Tourism
    Ms. Priyanka Payal
  25. Urban Forests and Human Health – Need of the Present Context
    Dr. Shipra Sharma, Dr. Yashoda Saini and Dr. Preeti Srivastava
  26. Performance of SSIs in India
    Dr. Rajiv Gandhi
  27. Packaging and Labeling of Consumer Products: A Tool to Accelerate Demand
    Dr. Nandini Sharma
  28. Book Review
    Dr. Rita Jain
  29. Management Thinker Series
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